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CES Press Kit

How does Qflix work?

Qflix is the name of Sonic's patented technology platform designed to enable the on-demand creation of premium DVD titles while maintaining compatibility with the more than one billion DVD players in use world-wide. The Qflix ecosystem is made up of manufacturers, distributors, software developers, systems integrators, retailers, and other digital media related companies who have all embraced the on-demand creation of secure DVD titles using the Qflix platform.

The Qflix ecosystem is made up of four key components:

  • Qflix-enabled DVD recordable discs
  • Qflix-enabled DVD recorders
  • Qflix-enabled software for PC or CE devices
  • Qflix online secure key servers

These specially-modified components work together to enable premium content to be burned onto recordable media with the CSS (content scrambling system) copy protection format, used universally by the DVD format. The finished DVDs- which are functionally identical to standard retail DVDs and can even be created with printed case liners and discs just like off-the-shelf DVDs-look and behave identically to standard replicated DVD titles and will play in virtually every DVD player on the planet.

By making CSS-encrypted burning virtually ubiquitous, the Qflix program enables the rapid, low-cost release of new titles, a virtually unlimited virtual shelf for back-catalog titles, the economical distribution of hard to find and specialized content, plus the convenience of in-store or in-home DVD creation.